How To Reinforce Branding with Novelty Lanyards

We've all seen custom imprinted lanyards featuring logos, mascots, mottos and slogans. However, your design can be even more memorable by going one step further. By selecting lanyard material with a relevant novelty print, your company's purpose and image will be reinforced.

For example, say you own a company that plans safaris. Distributing lanyards made from animal printed material would reinforce the concept of your business. Wild zebra and tiger striped straps won't just attract attention, they will also add a visual reminder. If your marketing strategy is powerful enough, even seeing the pattern elsewhere, may be enough to remind potential clients of you and your purpose. Today, many people don't think of cows when they see black and white cow skin patterns, they think of the Gateway computer company. Some businesses that will benefit from animal patterns are zoos, animal shelters and exotic pet stores. Even a restaurant or store with a wild theme can benefit from this technique.

Lanyards featuring upbeat flower patterns are perfect for companies such as, flower shops and gardeners. Simply adding the company name and phone number is very effective. The flowers and company name will communicate the purpose of the business. Then next time someone needs flowers, they just might look at their lanyard for your phone number.  Flower shops are gardeners benefit most by having repeat customers. As long as they are wearing your lanyard, you're contact info is at arms reach.

Camouflage is another print that is commonly found on lanyards. It's not only popular in fashion, but clearly defines your company as being rugged and tough. The most obvious example is the military. Camo lanyards featuring a recruiter’s phone number can be a powerful recruitment tool. Each time the potential recruit uses it, he's reminded of its call to action. They may be more likely to call. Camouflage works well with businesses, such as fishing and hunting gear stores, gyms and even martial arts schools.

Pet services can encourage repeat customers by distributing custom printed pet leashes and collars. Fabric featuring cute dog and cat paw prints are common and can be found in a variety of colors. Your business info may potentially be viewed every time the client walks their dog or pets their cat. Animal groomers, veterinarians, dog walkers and pet stores can organize highly effective marketing campaigns with this approach.

When designing the layout of your custom lanyards, remember that printed fabric can quickly seem cluttered. Keep any actual print to a minimum. You may wish to only include the company name and a phone number. In fact, larger companies with multiple locations may only wish to include a recognizable logo or the company name.

Make sure the print clearly stands out with a contrasting color ink. Otherwise it may blend in with the pattern on the fabric.