Lanyard Options Explored - Cotton and Neoprene Lanyards

Ordering lanyards is a good idea, whether they are for marketing purposes, souvenirs or just for their undeniable usefulness. When ordering your lanyards you'll find that there is a huge variety of materials, design ideas, fasteners and closures. The large array of options allows you to easily create a truly customized product. Material can range from nylon to denim and there is an even larger selection of fasteners, closures and accessories to choose from. The intent of this article is to explain your material choices and to make the ordering process a bit easier.

It helps to picture what you would like the finished product to look like. Do you want a flat and sturdy material that will clearly displays your logo? If so, neoprene lanyards, among other types, are a bit more rigid and wont twist up like other materials will. Establishing where you stand on issues like will allow you to quickly narrow down which material will be the most effective for your order.

Another variable that should be decided first is whether you desire the design to be heat transferred, silk printed or woven into the fabric itself. Considering that each material has its own limitations, this is another aspect that must be decided before choosing a material.

Neoprene is a family of synthetic rubber that is commonly used to create lanyards. Neoprene lanyards are generally available in a large variety of color options. They also work well with a good selection of fasteners, such as split o-ring, swivel hook, bulldog clip, split ring and detachable buckle available. Neoprene is a good option if keeping your message flat and readable is important.

If price is an issue, polyester lanyards are generally the least expensive choice available. Dye sublimation and hot stamping are the printing methods used on polyester. They can be ordered as thin as a 3/8 shoelace to a thick knit tubular.  Though low in cost, there are extremely long-lasting and strong.

If durability is an issue, nylon is the strongest and works well in the most rugged of scenarios. Screen printing is the most popular printing option and they generally come in widths of 3/4” to 3/8”. They work well for water bottle holding lanyards among many other options.

If comfort is a concern, cotton lanyards can be comfortably worn for long time periods. This is perfect for the retail manager who must wear keys all day and an office employee wearing a hanging name badge on a daily basis. The printing method commonly used for cotton lanyards is screen printing. Cotton lanyards can be printed on both sides if desired.

These materials come in an array of sizes and shapes. Lanyards can be ordered thin like a cord, or thick and sturdy. When deciding on your lanyard order configuration, consider what your design goals are, who will be wearing them and for how long, and how durable do you need them to be.

How Travel Agencies Should be Marketing with Lanyards

Who doesn't want to travel? With such a broad audience, travel agencies have no shortage of advertising possibilities. One marketing niche that should definitely be utilized is the distribution of customer printed lanyards. This is a fantastic way to make sure your businesses name and information remains accessible to the consumer.

In order to target your audience the most effectively, the environment and activities of the traveler must be analyzed. When does a potential traveler most often use lanyards? Are they fishing? Sight seeing? An almost endless array of common activities provide opportunities to present your message in an impactful way.

Though, lanyards tend to be taken for granted, realistically, we use them quite often. When customers reach for items secured with lanyards, they are likely to notice your message time and time again.

Your agency may plan fishing excursions. Recreational fishing is a hugely popular activity that presents many opportunities to advertise. Most fisherman wear sunglasses, to thwart the blinding sunlight reflecting from the water. Lanyards designed to hold sunglasses around your neck are the perfect advertising medium. The next time your customer notices them while fishing, they may consider calling you for the next big fishing trip.

Besides sunglasses, lanyards come in handy in a variety of ways during fishing. Printed lanyards hold water bottles, which come in handy in hot weather. When boating, waterways can be very choppy as well. Your custom printed straps will come in handy for securing items from rolling around the boat.

Customers more interested in seeing the sights will appreciate how a lanyard keeps their camera within immediate reach. This is an incredible opportunity that allows your company branding to be potentially viewed many times. Lanyards are especially appreciated for trips in unconventional environments. For example, the traveler may have embarked on a short whale watching tour. Catamarans and smaller boats tend to feel every wave quite strongly. When picture taking, it's crucial to secure the camera in order to take pictures without loosing it completely to the sea.

When out and about, neck holder lanyards are frequently used to hide the travelers wallet. The wallet is further concealed by hiding inside the wearers shirt. Your client will surely appreciate the added security your promotional neck wallet lanyard provides. This can reflect the social conscience of your company and say to customers that your company cares that their trip goes smoothly.

Many other types of lanyards can benefit a travel agencies marketing scheme. Key holder lanyards are convenient for everyone. Parents will feel better knowing that older children, who are going off on their own, have room keys secured with lanyards.

Vacationers will benefit from using promotional printed luggage tags and golf bag tags, as well. Items like these are likely to get a lot of use. Luggage tags are often the last thing one thinks of when planning a trip. Your gifts will be appreciated and consumers may want to return the favor with their business.