Monday, June 13, 2011

Differentiate Your Staff from the Customers Without Breaking the Bank


In the recent economy, it can be hard to come up with new ways to give your business a bit of an edge over other businesses.  It can be even harder to give your employees a sense of camaraderie and loyalty when times are tough for everyone and stresses are high.  There is a way to forge the way for staff unity, though, without bankrupting yourself to do it.  How?  Lanyards.  Lanyards are those loops of cloth that go about the neck and generally have something attached to them at the end of the loop. 

You can buy them for only a few dollars each and you can have them printed with your company logo, motto, and even your employee’s names.  You can avoid expensive t-shirts or other uniforms which might make your staff uncomfortable.  Different body sizes and shapes can make choosing uniforms that will make your staff look good at all times a daunting, expensive task.  A lanyard can solve this problem with ease.  Staff will be able to wear whatever they want for clothing, but they will all be visually united with their custom lanyards.

You’ll find that there are tons of different options to choose from.  While a lanyard doesn’t appear to be all that customizable at first glance, you can do a lot with them.  Start with your colors and then add your logo or your logo and motto.  Once you have this done, think about adding your employees’ names to them as well.  The great thing about this is that you can advertise your business through the lanyard while avoiding the necessity of purchasing personalized name tags for the employees as well.  If your employees don’t wear name tags, but you want to show their departments you can put the department title on the lanyard instead.

There are some other options available that have a multitude of purposes.  One lanyard option has a section between the neck loop and the bottom (d-ring, key ring, alligator clip, looped hook, etc.) is an LED light.  These lights come in four shapes – a cross, diamond, oval, and a circle.  You’ve got all of these options and they are even printable with your business name, logo, or staff’s names.  Some lanyards have loops that can hold cell phones or cameras while others can hold printed cards.

The cards could be anything from key cards for electronic access doors to signs that tell your customers daily specials and deals.  A lanyard is a highly portable item that’s easy for your staff to wear and costs next to nothing compared to other forms of business promotion and staff unity.  You can get well-made, personalized lanyards for as little as 17 cents each.  Even the most expensive lanyards, like the LED model, can cost as little as $1.28 each!  The bottom line is that your bottom line will be safe while you get the look you need for your employees.